BEAUTY /
RETAIL :
LAUNCH  OF  THE  MÁDARA  RANGE

THE TASK

Natural Organic Experience, an established distribution company in the UK, was commissioned to market and distribute a new range of skincare from Latvia.  The company approached Bloomsbury Communications to devise and implement a campaign that would offer maximum exposure on a very tight budget, drive consumers to the internet site and help to gain distribution in stores.

ACTIVITY

BCL produced a press release to cover the launch of the MÁDARA range and distributed it to all beauty editors across the media.  We emphasised the unusual heritage of the brand, the ethos of the company and the very high quality ingredients.  The range was presented to consumers and buyers at exhibitions and as new products were introduced the media were approached to encourage more publicity and establish MÁDARA as the product of choice for environmentally aware consumers. 

RESULT

Wide coverage of the campaign in a selection of national press, consumer magazines and trade publications including:

Sunday Times Style Section, Daily Express, Metro, Health & Fitness, Women’s Fitness, Spa World and Pure Beauty.