NATURAL
PRODUCTS / ORGANICS :
NATRACARE

THE TASK

Bodywise UK called on Bloomsbury Communications' services to help raise awareness and grow demand for its Natracare range of natural feminine sanitary care.

ACTIVITY

Natracare is a unique range of organic 100% cotton
tampons and non-chlorine bleached, biodegradable sanitary towels with both health and environmental benefits.  Bloomsbury devised a campaign to educate the national newspapers, health journalists and consumer women's press about these advantages, thus encouraging positive press coverage for the brand. In addition, Bloomsbury has given
PR support to sponsorship activities to help raise awareness of Natracare and the benefits of the range amongst women.

RESULT

Bloomsbury has ensured that news stories incorporating Natracare information have been supplied to women's press journalists on an on-going basis. Press information has highlighted issues about health and the environment in order to consolidate the ethos behind the range and its advantages for the consumer.