FOOD / NUTRITION :
LAUNCH
OF VERTESE

THE TASK 

Bloomsbury Communications were appointed by Brunel Healthcare, a Bristol based healthcare company, to launch Brunel Healthcare's own Vertese vitamin range. Vertese is the first gelatin-free soft gel capsule to be available in the world and allows all those wishing to avoid gelatin, an
animal product, to benefit from vitamin supplements such
as Oil of Evening Primrose.

ACTIVITY

Bloomsbury hired rooms in London's prestigious Somerset House for a mid-morning press launch and following the presentations attendees were whisked to the South Bank
for a canape lunch in the glass capsules of the London
Eye.

RESULT

Press from across the media attended the launch and Bloomsbury received excellent feedback from all
attendees. The response following the launch has been
very good with news and feature articles in national press, consumer magazines and all the key trade press. Local radio and newspapers also took up the story, helping to raise
the company's profile within its home city.

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