ENVIRONMENT :

BIO-HEALTH LTD

THE TASK

Bloomsbury Communications was asked by herbal medicine manufacturer, Bio-Health Ltd, to help the company to raise its corporate profile amongst natural products retailers, consumers and the business community.

ACTIVITY

Protecting the environment and sustaining plant life are key issues for Bio-Health, which procures all of its herbal ingredients from sustainable sources.  The environment is also important to its customers, so the company was keen to communicate its ethical stance to this key audience. 

The company has developed a sustainable business programme to cut down on waste and make optimum use of materials and facilities. Amongst Bio-Health’s green activities, the company recycles over 80% of its waste and has reorganised its operations to become more energy efficient.  A recent project the company initiated to help reduce company petrol consumption involved offering free bicycles to staff and paying them £1 for every day they cycle into work.

Bloomsbury has worked with Bio-Health to identify newsworthy material and helped the company to put together press information for different types of media, focussing on the benefits of being a green company.

Bloomsbury has issued ongoing press information to the company’s local media, national press, regional business press and relevant trade publications to alert editors to the company’s continual green efforts and to promote the green message.

RESULT

This ongoing campaign has resulted in a wide range of positive publicity for Bio-Health over a period of two years, including company profiles in publications such as Health Matters and Environment Business.

Bloomsbury put together an environment case study on Bio-Health for business editors and Bio-Health directors were subsequently interviewed by the Daily Express for a company profile in the business pages of the newspaper.

Press coverage resulting from the PR campaign has helped to raise the profile of the company, make key consumer and trade audiences aware of the company’s strategy for corporate and social responsibility and build trust in Bio-Health brands.

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